Quantity Over Quality
Plus my January “now enjoying” list
I just have to share this insight from Max Read that is equal parts profound, mundane, and depressing:
The key lesson, the thing I would impart to any aspiring bloggers, content creators, or newsletter proprietors, is that the cornerstone of internet success is not intelligence or novelty or outrageousness or even speed, but regularity. There are all kinds of things you can do to develop and retain an audience — break news, loudly talk about your own independence, make your Twitter avatar a photo of a cute girl — but the single most important thing you can do is post regularly and never stop.
The inspiration for this is Matt Yglesias and his two decades of mediocre-to-bad work that, despite the low quality, has made him one of the most successful bloggers of the 21st century. Yglesias has pissed off just about everyone at some point and has been legendarily wrong many, many times. In a meritocracy, this kind of track record would cause the slow decline of reputation and lost attention of most/all readers.
And yet.
Max is right: Yglesias’ success is due not to valuable insights or reporting, but simply to regular posting. As Yglesias receives backlash about the stupid thing he wrote today or how wrong he was yesterday, it may seem that he’s being…
